Phil Tufnell is a former England bowler and winner of the Channel 4 show ‘I’m A Celebrity Get Me Out Of Here’. He will front a television, press and outdoor campaign for PartyCasino that will showcase the wide range of exciting casino table, slots, and card games available at the site.

Tufnell is seen as someone who appeals to both genders. A vital ingredient as online gambling is growing in the UK, in particular among women who feel safer playing online.

A PartyGaming spokesman said: “Tufnell was chosen because of his “broad appeal” to both female and male online casino players and because of his television profile and his cricketing achievements.”

PartyGaming is the world’s leading listed online gaming company and also owns both the PartyPoker and PartyBingo brands.

The new campaign featuring Tufnell will launch during the final of Celebrity Big Brother on Channel 4 and was created by the Leeds-based agency home.

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